More natural
imple, plant-based, readable beverages perceived as more aligned with contemporary expectations.
A new category of functional beverages
Building Europe's first plant-based hydration brand from grapes.
VITIS Native was born from a simple intuition: harnessing the water naturally found in grapes to create a premium, plant-based and contemporary alternative to the classic beverage landscape.
Gentle technology
Natural purity
Upcycling
Premium
Brand vision
A new generation of wellness beverages.
Consumers aged 20–35 are looking for alcohol-free, premium, natural beverages with functional benefits. They are no longer just buying a drink — they are committing to a ritual, a use case, a vision. VITIS Native is positioned precisely in this underserved space.
Less alcohol
The decline in consumption opens space for desirable alternatives — not just functional ones.
Saturated sodas
Sugary references still dominate but inspire less premiumisation and sophistication.
Few premium options
The market lacks a truly distinctive, desirable and high-end functional offering.
Raw material origin
Harnessing the water naturally found in grapes.
The VITIS Native proposition rests on a native, singular and immediately evocative resource: grape water. This starting point aligns product innovation with environmental coherence — a rarity in the premium beverage world.
ative resource. A credible, rare and proprietary foundation to build the category.
Sustainable upcycling. Valorising a viticultural by-product reinforces the project's coherence.
Terroir as differentiation. Natural purity, viticulture and premium sophistication combined.
Product platform
Three concepts to open the category.
The range is read through three complementary roles that make the brand understandable, memorable and extensible.
Pure
The essential expression
Hydration, purity and natural grape antioxidants. The brand's most essential and accessible expression.
Active
The performance expression
Energy, effort, recovery and daily performance. The most relevant reference for startup studios and investors.
Glow
The beauty expression
Wellbeing, cellular beauty and cosmetic desirability. A natural extension into the beauty-from-within space.
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Vision & investment
A premium foundation ready to be discussed, structured and financed.
VITIS Native is designed to become a next-generation brand able to resonate with both end consumers and strategic partners seeking to build a category.
Strong narrative
A simple, visual and differentiated origin story: the original water of the vine.
Industrial potential
Compatible with structuring, partnership and rapid scale-up logic.
Premium desirability
A visual territory able to create perceived value and strong brand preference.
Extensible platform
Multiple expansion paths across benefits, formats, markets and use cases.
Startup Studio
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